
So I’m trolling around ebay looking for stuff that I don’t need and I come across a whole bunch of brand new 512mb iRiver U10’s going for cheap. Like $60 cheap. So I figure, what the heck, I could always justify it as a Flash Lite research item… right? Wouldn’t you know it, three days later, iRiver puts out the Clix which is basically a 2gb U10 on steroids at $199. AND it has Flash Lite 2.0! The same thing happened to me when I bought my original first generation iPod. Grrrrr.
Frustation aside, I am blown away by the U10. The form factor, the features, everything. When you consider the fact that a 512mb iPod Shuffle costs $69 and has no screen, no video playback, no FM tuner, no voice recorder, no Flash Lite games, it’s pretty much a no brainer. In a nutshell, the U10 is awesome, and has opened my eyes to how portable media can really be in this iPod world we live in.
It seems that iRiver has learned their lessons on the original U10 release, especially in terms of price. The U10 was way too expensive for what you got, the same one I have had an original msrp of $199. The newer Clix also seems to have much better integration in terms of getting movies, music, and pictures on to the device now. The u10 uses Windows Media Player 10 for music, another standalone app for pictures, and yet another 3rd party app to convert video. They should really take a cue from iTunes as it has a big hand in the iPod’s success.
As for my Ipod, is it retired? Not really, just used a lot less. Since the U10 is limited as far as space, I tend to put a lot of my recently purchased music (yes I still buy actual CD’s, I am old school as far as that goes) on the U10 while the 20gb Ipod is like my library.
So watch out Apple, if iRiver continues to offer (and market correctly) devices like this, it’s going to take a significant bite out of your market share.