So we’re past CES 2011, and of the many mobile and tablet device announcements, none in particular has included any big announcements around NFC (near field communication) support. Wasn’t this supposed the be the year? Where are the goods?
Since the first time I saw NFC demo’d at a Nokia research center in Cambridge years ago, I was captivated by the potential it represented in all sorts of transactions. From offers, to payments, to location based check-ins, there’s loads of potential here with very little for the end-user to do to opt-in. No specific applications needed, no sign-ups, just tap and be on your way. When you think about it, it’s really the way things should be right? Even traditional media outlets such as Businessweek are starting to pick up on NFC so awareness is getting there.
And before you ask “what about QR codes” forget about it. Despite many publishers and marketers piloting QR code implementations, it’s clearly crashed and burned before it ever got off the runway with NFC coming. Think about the user experience of QR codes in this hypothetical scenario:
Customer see’s a QR code in a display or printed advertisement. Assuming that the customer both knows what it is and what to do next they pull out one of the many devices on the market, most which ship without software to read the codes. Ok, let’s assume the ad tells them the name of one of many campaign specific QR code readers out there and the customer is willing to search it out and install it. Several minutes later (if they’re patient and have a good connection), bam! They’ve successfully scanned the code to what must of been a pretty compelling and clearly articulated value proposition.
Now replace that whole experience with a simple tap of a NFC supported device. The customer sees the logo at the top of the post, knows what it is, and taps away. The customer doesn’t need to think to opt-in, and they can review or fulfill any of the thought process steps involved later at their convenience.
So is the year for NFC? It’s early and I think there is plenty on the horizon. But if anything, Google’s recently released Samsung Nexus S with built in NFC support should be an industry driver, just like the features that the Nexus One bore a year before (faster processing, more memory, etc..). NFC is an eventuality, it’s how soon it gets here is what remains to be seen.
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My paper “” now in the talks highly about the “Near field Communication” NFC chips in the future cell phones and its great importance to society to get rid of corruption. In the coming days or years the NFC gradually going replace the Cash money and eventually completely get rid of the Cash money (currency). It is necessary that the devices (cell-phones) having NFC must also importantly should have the Biometric Identity crucially for security reason to prevent cyber crimes but most importantly to prevent these people becoming target of all sorts of crimes like fraud, theft, mugging, burglary, robbery etc, even from getting murdered for the money. There should be a limit to the amount of money these NFC’s can hold and these cell phones need to be equipped with the internet connection so the money can be transferred (deposited and withdrawn) online from the persons bank account to the NFC while its transaction data details gets downloaded and recorded in the banks digital data storage. In short, this will make sure every money transaction between people, licit as well illicit gets recorded in the banks providing concrete evidence of any such economic crimes any times afterwards. This in turn will most effectively deter people from indulging in all kinds of corruptions and crimes as a whole.
Herby I request you please to help in informing this most important anti-corruption feature of the NFC to the people. My other blog titled at – Valerian Texeira
I request you please to help in informing this most important anti-corruption feature of the NFC to the people
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