Ah N-Gage. I’ll never forget buying an original N-Gage handset as a Flash Lite 1.1. test device when I was a developer. It was an after-thought that it also played cool games like Tony Hawk’s Pro Skater 🙂 But it was a console model, the hardware was the platform, and ultimately a big failure for Nokia. Not so with the current iteration of N-Gage. And from a business standpoint, it’s brilliant. It’s everything that the old N-Gage wasn’t. Portable, scalable, and looking forward to a future where usability, not hardware is key. Not unlike Nintendo’s path with the Wii. Enfranchise gamers with low cost, low margin hardware that exceeds their expectations with best-in-class game play.
My big gripe (there’s always one), is making it easy. If the N-Gage app isn’t built into your handset, unless you’re a super-geek, you won’t know how to find it. If it is, great, but for the love of god at least make it easy to do business. I say this because I just now tried to buy Creatures of the Deep through my N95 8GB. At the point of purchase, I got an unknown error. So they just lost a sale. It doesn’t matter how good your platform is if you make it so your money-in-hand customers can’t buy your goods.
Still, not to diminish the fact that N-Gage isn’t anything but hot! Fantastic! Awesome business model and revenue potential. But they already blew their wad with the release. If the transactional piece isn’t in place, not to mention a large offering of truly great content, they are out tons of cash and have squandered that very “hotness” that goes along with a unique product launch. Hope they didn’t pull the trigger too soon.