I like the Chumby. Having handled one a few times, it’s truly a unique product. Rich Flash Lite content, neat usability, games, etc… But I think the Chumby is destined to fail since it doesn’t have the relevance to an end-user to make it a must have item. Think about it… to an average user, the Chumby’s just a picture frame you can interact with. And when you think about a digital picture frame, it’s like a lamp or clock. You manage your photos for the first three months you have it, and then you’re too busy. Most users would get there with the Chumby as well.
Chumby has just secured another $12.5 million in investor capital. That’s a good thing, but I don’t think money is going to save the product. In my mind, there’s two things that can make the Chumby successful:
Lower the price – $180 bucks, that’s gonna be a killer. While there is an appetite for such spend in certain devices (we saw this with GPS units this past Black Friday) it’s going to need to serve a few more specific purposes to get people to bite.
Portability – Cut the cord and get the Chumby out of the house! It’s a lot more than an alarm clock, so why is it sitting on the bedside table in their marketing? Sell it on its differentiating points which it has plenty of. Add GPS! Make it more relevant on a day to day basis. That’s the only way you’re going to make a clear-cut value proposition to the customer.
I hope the Chumby succeeds. It’s truly a remarkable device but it’s going to take something special for it to go the distance.